PENGARUH CELEBRITY ENDORSER, BRAND IMAGE, KEPERCAYAAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PEMBELIAN MERCHANDISE BALI UNITED DI GIANYAR)

PENGARUH CELEBRITY ENDORSER, BRAND IMAGE, KEPERCAYAAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Pembelian Merchandise Bali United Di Gianyar)

Purchasing decision is the final action of consumers Architectural Art based on after searching for information on the products that consumers want.The purpose of this study is to explain the influence of celebrity endorser, brand image, trust, and price to the purchase decision on Bali United merchandise in Gianyar.This research was conducted in G

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Modulation of calcium-binding proteins expression and cisplatin chemosensitivity by calcium chelation in human breast cancer MCF-7 cells

Cisplatin (CDDP) is currently one of the most effective FDA-approved treatments for breast cancer.Previous studies have shown that CDDP-induced cell death in human breast cancer (MCF-7) cells is associated with disruption of calcium homeostasis.However, whether the sensitivity of breast cancer cells to cisplatin is associated with dysregulation of

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MARC, a novel modular chimeric antigen receptor, improves T cell-based cancer immunotherapies by preventing early T cell exhaustion and enhancing persistence

Background Chimeric antigen receptor T cell (CAR-T)-based immunotherapies have reshaped the therapeutic landscape of cancer treatment, in particular for patients afflicted with leukemia.However, defects in CAR behaviors and clinical complications have hindered their widespread application across diverse cancer types.Chief among these defects is hig

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A Checklist of Ants (Hymenoptera: Formicidae) in Pakistan

The present paper provides an updated checklist of the ants (Hymenoptera: Formicidae) of Pakistan.These include seven of the 21 known extant subfamilies with 101 valid ant species in 33 genera.Five species are reported Shorts for the first time from Pakistan: Cardiocondyla wroughtonii Forel, 1890; Crematogaster biroi Mayr, 1897; Ooceraea biroi (For

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